They Might Be Giants: Flood Promo Video

A time capsule of indie attitude and aesthetic from 1990

This gem of a video captures so much of what makes They Might Be Giants such a key element in bridging underground and mainstream culture in the early ‘90s: the sarcastic, contemptuous attitude toward corporate record promotion, the lo-fi video production, the “two guys having coffee in a diner” concept (Seinfeld, anyone?), and above all, the particular brand of clever, offbeat humor that would become a dominant ‘90s hipster pose. “Do you have an American dream?” an interviewer asks. “Yeah, every night.”